​​​​​​​WEIRD means very strange and unusual, unexpected, not natural. Thus, we try to change our perspective to understand different perceptions and thinking. We read WEIRD as an acronym for White, Educated, Industrialized, Rich, Democratic. And notice how it is us, the eighteen percent of the world's population, that are weird.
Is innovation possible without changing our perspective?
Main areas of interest
International analysis of the impact of digital information technologies on economic, environmental and social dimensions of business models. 
Academic work
Currently:
Professor for Information Systems and Management at University of Graz/Austria.
Appointment offers for Full Professorships (not accepted):
University of Salzburg, founding professorship at the Center for Information and Communication Technologies & Society for Internet Communication.
University of the Federal Armed Forces Munich, full professorship for Information Systems.
University of Duisburg-Essen, full professorship in Information Systems.
Technical University of Berlin, full professorship for Information and Communication Management.
Visiting professor in:
Harbin Intitute of Technology/China (invited),
Seoul/Korea,
Tokyo/Japan,
Tucson/Arizona,
Essen/Deutschland,
Hongkong/China,
Eindhoven/Holland.
Work for public authorities, business and some sport
Management and overall coordination of 10 major research projects of the European Union.
Member of several international reviewer boards and program committees.
Appointment as deputy member of the Telekom-Control Commission by the Federal Minister of Transport, Innovation and Technology of the Republic of Austria.
Member of the Strategic Advisory Group on Information and Communication Technology of the Austrian Federal Ministry of Economics and Labor.
Member of the Media@Kom Advisory Board of the German Federal Minister of Economics and Technology.
Award of the 'Research Prize of the Province of Styria'.
Founder of three companies.
More than 50 championship titles in javelin throw, pole vault, high jump, shot put, hammer throw, triple jump. Best Western European in the decathlon at the European Junior Championships. Six times improvement of the Austrian record in the javelin throw. Vice world champion of masters in javelin throw. 
Starting racing bike sport and traveling to remote location by racing bike.
Publications
Publication of more than 80 scientific papers and 8 books.
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