WEIRD means in English very strange, unexpected, not natural. I read WEIRD as an acronym for Western, Educated, Industrialized, Rich, and Democratic. But when I think about it well enough: Weird is what we are, the eighteen percent of the world's population.
I try to change the perspective to understand different feelings, thinking, acting. That is the basis for real innovation.
Otto Petrovic received in 2024 the Ars Docendi Recognition Award for excellent teaching by the Federal Minister of Education, Science and Research.
Main areas of interest
Motivation to change behavior among decision-makers and users to exploit the potential of digitalization.
Use of digitization for innovations in the economic, environmental, and social dimensions of business models.
Effects of digitalization on everyday life in different cultures.
Formal and informal e-learning.
Academic work
Professor for Information Systems and Management at University of Graz/Austria.
Visiting professor in:
Harbin Intitute of Technology/China. Stellenbosch/South Africa. Seoul/Korea. Tokyo/Japan. Tucson/Arizona. Essen/Deutschland. Hongkong/China. Eindhoven/Holland.
Appointment offers for Full Professorships:
University of Salzburg, Information and Communication Technologies & Society. University of the Federal Armed Forces Munich, Information Systems. University of Duisburg-Essen,Information Systems. Technical University of Berlin, Information and Communication Management.
Publication of more than 80 scientific papers and 8 books.
Work for public authorities, business and sport
Transformation projects to leverage the potential of digitalization with a focus on behavioral change.
Management of 10 major research projects of the European Union.
Member of several international reviewer boards and program committees.
Appointment as member of the Telekom-Control Commission by the Federal Minister of Transport, Innovation and Technology of the Republic of Austria.
Member of the Strategic Advisory Group on Information and Communication Technology of the Austrian Federal Ministry of Economics and Labor.
Member of the Media@Kom Advisory Board of the German Federal Minister of Economics and Technology.
Founder of three companies.
Awarding of the 'Research Prize of the Province of Styria'.
Awarding of the Ars Docendi Recognition Award for excellent teaching by the Federal Minister of Education, Science and Research.
More than 50 championship titles in athletics. Best Western European in the decathlon at the European Junior Championships. Six times improvement of the Austrian record in the javelin throw. Vice world champion of masters in javelin throw.
Starting racing bike sport and traveling to remote locations by gravel bike.