


We are invited to dinner together in the North Korean neighborhood.

As is often the case with my visiting professorships and lectures, I am extending the trip to continue my field research. I travel by bicycle and public transport to remote areas to better understand how digital media is changing business models and the everyday lives of locals. The results are once again very surprising. They differ significantly from the findings from metropolitan areas and from those obtained at a desk.
I was invited to the HIT because of this laborious research methodology outside the mainstream. This time I was accompanied by Robert, a successful entrepreneur and experienced cyclist, which made a lot of things easier. But it still remains very difficult.



Also a form of traditional Chinese medicine.
We are always like illiterate people on the road who can't speak or hear either. But the friendliness of the locals is so great that we always find the right route and a place to stay for the night. Even despite two years of preparation, we don't find the Great Wall of China straight away, but end up in a small village behind many mountains and without a wall at all. In a moment, all the villagers come together to show us long-noses the right way.

My presentation uses the pandemic to examine why a country like Austria can have such a distorted view of China.

Douglas R. Vogel, eHealth Research Institute Director, Chair Professor of Information Systems.

Just 400 kilometers to the north is the Russian Far East and 350 kilometers to the southeast is North Korea. This border point will be our first destination on the cycle tour.
We will cycle south to the eastern end of the Great Wall of China and on to the Yellow Sea. The Han have a 3,000-year-old, continuous written culture. Every fifth person in the world is Han. Today, Manchuria is still characterized by heavy industry, but also by endless rice fields. We don't meet any non-Chinese travelers.

I ask her to ask the owner whether she is from North or South Korea. The particularly friendly host names a place. Our receptionist explains in passing that this place is in North Korea. However, my question is actually regarded as rather irrelevant. It's confusing. I thought there was no freedom to travel and settle in North Korea and that the borders were completely closed. Once again, everything is different when you're there.
One notable exception is Rüdiger Frank, Professor of East Asian Studies at the University of Vienna. He lectured at Columbia University in New York, is a member of the World Economic Forum and lived in North Korea for a long time.Some surprising perspectives:
It is well known that North Korea's ideology is not capitalism. However, it is also not communism, but Juche, which is quite different from communism.
The main reason for North Korea's isolationist policy is to protect itself from repeated attacks by other countries, such as the Mongols, Manchus, Japanese and Americans in the past (from North Korea's perspective).
The country has numerous natural resources and special economic zones and the majority of the North and South Korean population are in favor of reunification.
So it is probably not quite so easy to gain a balanced view of Korea.
North Korea's role model function is also noteworthy. An Austrian political party recently demanded 'close borders' on thousands of billboards. No other country except North Korea has closed borders.




The Chinese system of socialist market economy is not always easy to understand for visitors from the West.
At the same time, per capita income adjusted for purchasing power is only 77th in a comparison of countries. Added to this is the great inequality between the regions. Many workers have moved from the western parts of the country with low wage levels to the high-tech companies and innovation centers on the east coast.

In residential complexes, great importance is given to social contact between residents. Whether in outdoor fitness facilities or in places where people can make music together.




The contrasts between city and countryside are enormous in China. But Harbin is also characterized by contrasts. We stroll along the shopping street with all the luxury brands in the world and within a few minutes reach the simplest huts and markets imaginable with sheep fetes for ghost conjuring. China sees itself as a developing country.


Luxury boutiques and traditional commercial and residential streets are only a few minutes away from each other in Harbin.

One of the few tractors in the endless rice fields on the border with North Korea.
The trains above him run at 400 km/h.

Vollautonome Roboter bringen das Essen.
Even today, this is still seen as the time of the 'Great Humiliation'. It formed the basis for the Chinese civil war and Mao Tse-tung's seizure of power with its devastating consequences. In 1950, China was one of the poorest countries in the world.


You should not look at the remaining total distance. The task is to do your best from day to day.


We are very happy when we not only reach a grocery store, but also recognize it as such. At petrol stations, we can only replenish the 8,000 kilocalories we burn every day with cookies.




After just a few hours, we cross only unspoilt rice fields for many days.
Because of the sharp contrast between city and countryside, China sees itself as a developing country.


Manchuria was China's center of heavy industry. Then came the decline. The mass quarters of the workers are still inhabited. The government is trying to revitalize the provinces.

We pass the magnificent complex of the Taian Zen Temple in the Changbai Mountain Historical and Cultural Park, which we have been crossing for hours. The similarities between Lao Tzu and Buddha play an important role.

Desperate, they call the police to help. They come with flashing blue lights, check everything in a friendly manner and explain that their village is too small for foreigners. They have never had any. But there is a hotel 50 kilometers away that will take us. We realize the senselessness of further negotiations, thank everyone for their efforts, switch on our lights and do our work on the bike for another two hours. We are the only guests at the huge hotel in Shulan.
The next day we make it to a mountain pass on the way to Dunhua in an even stronger storm. A friendly lady welcomes us into her little store. We are delighted with the wonderful cookies and water. Then Robert says that she even has a bed to sleep in. On the descent, we understand what her real business is.


As weird strangers, we are always welcomed and kindly asked if we can be photographed. We are often offered a cigarette by other cyclists.



Der Blick nach Nordkorea.
Following the division of the country as a result of the Second World War, each of the two Korean states claimed the entire country. There was a proxy war between China and the USA from 1950 to 1953. As a result, the borders remained unchanged.


Experiments on living people.


High emotionality at the bombed former supply bridge from China to North Korea.


All travel planning and visa procurement without support.
But most difficult of all: understanding China at least a little, free of stereotypes.